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Brand rules

How to show Avonao ID in your app: the icon, the label, and what to leave alone. The button kit already follows all of this; these rules matter when you build your own.

Three marks, three jobs

The pigeon Avonao ID icon

Use it in the Sign in with Avonao ID button, and as the Avonao ID icon. Nowhere else.

Avonao

The wordmark Avonao

Never with an icon in front of it. Not part of the button, and not a replacement for the pigeon.

Avonao site icon

The red square Site icon

The favicon of Avonao sites. It does not appear in the button.

The label

Use one of these three, exactly, in sentence case. The English wording is the approved one.

Approved labels
LabelUse it when
Sign in with Avonao IDThe default, on a page where members sign in.
Continue with Avonao IDThe same button starts sign-in and creates the account, because your app treats them as one step.
Sign up with Avonao IDOn a page that is about creating an account.

The label always says Avonao ID, never just Avonao. An icon-only button carries the same words as its aria-label.

Do and do not

Do

  • Use the dark button on light pages, the light one on dark pages, and outline where your own text color should carry through.
  • Put the button among your other sign-in options, at the same size and with the same spacing.
  • Scale the pigeon in proportion, and keep a clear space around it (below).
  • Link the button to your own start route, never to /authorize of Avonao ID.
  • Keep contrast at 4.5:1 for the label and 3:1 for the border and the focus ring if you change colors.

Do not

  • Recolor, rotate, crop, stretch, outline or animate the pigeon.
  • Put the pigeon next to the Avonao wordmark, or use the wordmark or the red square in the button.
  • Use the pigeon as your logo, your app icon or a decoration.
  • Rewrite the label, or shorten it to Avonao.
  • Place the button on a busy photo or on a color it has no contrast with. Use the other theme, or give it a plain background.

Clear space

Keep at least a quarter of the icon's width free on every side of the pigeon. Inside the button this is already so at all three sizes: the space left and right of the icon is 12 px, 16 px, 20 px (small, medium, large), above and below it 8 px, 10 px, 12 px.

The dashed line marks the clear space: a quarter of the icon's width (20 px for the 80 px icon shown here).

The button itself, with a playground and ready-made files, is on the Button kit page.

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Avonao ID

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