This one feels even more special. It’s not just another redesign — it’s our latest reset including a new corporate id. I wanted the site to represent what Incredible is about at its core: innovating fast, thinking and acting bold, and polishing in motion. No overcoding for weeks, no overthinking the logic, no waiting for “perfect.” Just: ship, learn, iterate, evolve. Built with one of our core stacks for corporate websites. WordPress, Elementor, Cloudflare, new typography via Adobe Creative Cloud. and .inc Domains, in record time, instead of the days to weeks it usually takes. 🏆

That’s why we’re launching it now as v2, knowing there’ll be v3, v4, and v∞.
New content and pages will roll out over the next weeks — but the foundation is here, and it already feels alive.

For me, developing a product or business model is never about thinking small — it’s about designing for the big picture. Implementation will follow in small or large steps, but always with the goal of turning the original vision into a market-shaping reality at the pace of scale.

Jake Revant – Founder & CEO

Another thing we did differently: we killed traditional on-site contact forms.
Gone. Completely. 🚫

Instead, we moved communications directly to a dedicated ticket-based communication system on an own domain — no more, “did my message really go through” for you. Because that’s how we actually work: structured, transparent, responsive. It means no message gets buried, no inquiry gets lost in limbo, and everyone knows what’s happening at every step.

That’s a small thing on the surface, but to me it says a lot about how we see relationships: less friction, more focus, and genuine communication that moves things forward.

Oh, and our new domain?
redible.inc
— (read: incredible 😉)

It’s a small wordplay that felt too good not to use — a nod to simplicity and clever branding at once.

Would love your take:

Did you catch the domain hack right away?
And how does the new site feel to you?

💬 Do you also feel that zizzle when you build new stuff and want to work on products that will shift our paradigm of human-machine interaction?

Let’s connect.